Excuse me mister and can you repeat what you just said. “I am a graphic designer. No, Really.” Well, if you’re not any sure about it then let me remind you that you are, to put your head back to perspective and save me the embarrassment.
Graphic designers are sought after to deliver concepts and ideas. We are the people behind billboards, movie posters, book covers, television graphics, corporate identities, websites, collaterals and the likes. We deliver the messages of our clients with the use of color, font types and vivid images giving the content an aggressive piece of visual communication.
We have the management skills to create effective strategies for our clients, with aesthetic know how to execute the requirements needed to meet the objective.
We serve as the guide in making our clients know and understand the best way to promote themselves to the world. Giving them the identity they always wanted.
But as much as we want to help our clients out with the creative direction and fresh perspectives, we need them to hear us out. Remember this, Whenever you are in a design proposal with your client, it is always best for you to let them know that the earlier you are called upon to consult a project that is when everything becomes more efficient for their design objective. We have to keep in mind to tell them that at the very beginning, we should be part in strategizing, planning and scheduling to achieve designs maximum potential.
Do not ever forget what is important to your clients’ option for actually working with you:
Talent: How does one judge talent? Well, for us designers our portfolio would say it all. It would show how well you have developed an idea and has the right amount of impact. It should fulfill its purpose for the audience. The execution in print or web should be spot on. If all of these are achieved in your portfolio, you are on the right track.
Bond: Relaxed and cool, its all about your personality. How you are with your clients is very important. If you’re comfortable, then they should feel comfortable. Always stay focused and relaxed with your client. This is designing, not a court case.
Work Load: It is important to find out the scale of the project and your capability to cover your clients’ needs. Always remember the time projection before tackling a project. The least we want to happen is lose our credibility as a freelancer or your design firm.
Positioning: Now we know everything could be distributed online, but it is still a huge factor to have clients within reach and discussing projects personally helps build a better bond. This may not be for all cases, but it’s almost always a better deal.
Lastly, It wouldn’t hurt to run a credit check with your clients, you may not ask them directly but make sure your contract has enough beef to back you up once anything goes wrong after invoicing them. The least we want to happen is that we don’t get paid for our hard work. (…to be expounded on future articles.)
Let this piece enlighten you once again for the designer that you are. And to not forget what this designing business is all about.